Unlocking Potential is a newsletter by me, Francisco H. de Mello, CEO of Qulture.Rocks (YC W18)
Thanks for the great material, Francisco!
But I have something in mind that I would like to point out:
First, all the examples and references were basically from tech products that are already running, with previous data that would help the company to measure up evolution from "mixpanel" indicators.
Wouldn't it be too far away from reality if you are in a product team that has yet to launch its MVP?
In that case wouldn't it be better to measure features/outputs rather than the outcomes?